WHO WE ARE

Marketing is the process that plans and carries out designs, pricing, promotion and marketing
distribution of ideas, goods and services aimed at creating markets and satisfying the objectives of individuals e
organizations. The term "process" means a set of activities aimed at achieving a
goal, to satisfy the needs of people.

So it is not simply a managerial process, but also and above all perhaps a social process aimed at promoting values and satisfying the desires and needs of people and markets. Marketing today means taking actions to create value around the company and products / services. Unfortunately, even today in many organizations, especially the smaller ones, marketing is considered not as an innovative way to achieve
objectives but rather as a commercial tool that risks distorting and commercializing
the third sector. Therefore, the introduction of marketing in the non-profit world must be the fruit of a
cultural change and a new perspective on the future. A change is in fact necessary
cultural and a reconsideration of the concept of marketing, no longer seen as commercial but as
strategic and necessary tool to create value.

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